As part of ESPN’s SEC Network, SEC Nation is a traveling pregame show that visits various game-day locations for 14 weeks. Aflac, sponsoring the show, will set up its brand activation booth alongside the live set.

Aflac partnered with MELT Sports & Entertainment to create an eye-catching, impressive booth for national television exposure. The design needed to be portable, easy to set up and dismantle, and consistently flawless.

MELT and Aflac worked with Stretch Shapes to integrate a football-themed design that matched Aflac’s brand. Stretch Shapes’ team managed logistics and budget constraints to bring this concept to life.

The booth, made with Stretch Shapes products, features a standard truss frame, Pantone-matched blue Hook & Loop Truss Covers, and blue Rectangle 2D Forms for walls with printed branding. A custom metal frame supports the football-shaped ‘roof’ with a Flat Panel Sail as the ‘ceiling.’ The football piece, covered in white fabric, is printed with blue stripes, laces, and Aflac’s logo.

All fabrics underwent dye sublimation printing to represent brand colors accurately. MELT also chose a complete truss kit for convenience.

The booth debuted at Aflac Headquarters in Columbus, GA, where the Stretch Shapes team set up for the event and trained MELT for future installations. Despite early fall weather, the initial setup was smooth, and MELT quickly learned the process. With several successful weeks and no need for additional support, Stretch Shapes celebrates a successful collaboration.