The “Armadillo”

Venue: Panorama Music Festival
Services Provided: Project Design, custom fabrication, stretch fabric
Client: Infinity Marketing

While we’ve done hundreds of festival décor jobs for music gatherings around the world, we’ve never quite had a custom project like this. The “Armadillo” was contracted to be an interactive display/lounge at the Panorama Music Festival in New York City. The festival featured artists like Kendrick Lamar, Arcade Fire and LCD Soundsystem. The goal was to create a multi-layered room that would act as a Hewlett Packard lounge for festival goers. Inside, the “Armadillo” housed a live DJ at all hours of the event, HP computers for use, cozy couches and a Panorama photo booth.

The “Armadillo,” was one of the most extreme custom projects we’ve ever created here at Stretch Shapes. It started as a sketch of some different animals and an idea. Our creative team quickly went to work creating a one-of-a-kind, work of art that turned into one of the most eye-catching scenes at the Panorama Music Festival. The entire structure was built using 2” round tube steel with structural engineering to pass all safety regulations at the festival. This allowed us to keep the curves that we wanted and provide the structural integrity we needed to support the other elements inside the structure. The 4-layer structure was covered in our signature IFR Stretch Fabric using our stock colors to align with HP’s brand. While the exposed portions of the four layers were completely wrapped in fabric, the inner layer was designed to incorporate custom borderless Flat Panel Sails. This added a dimension that really brought the “Armadillo” to life, especially at night when lighting was added.