The Z Frame

Venue: Plante Moran conference in Detroit, Michigan
Services Provided: Custom built frame wrapped in stretch fabric for projection mapping on stage, created and delivered
Client: Blue Water Technologies

Sometimes you just want your brand to pop. The goal of this project was to transform a brand logo into a centerpiece for a stage at their annual conference that would allow them to video map, accept light and still hold aesthetic value with no lighting or projection.

Working with the specs of the brand’s logo, our fabrication and 3D design department designed a frame using our Laser Frame System, which allowed them to create the exact curves and ratios of the brand’s logo. The CNC cut aluminum plates allowed us to use stretch fabric with hook and loop and a black out layer on back. This provided the client with a premium surface to project on to with no frame shadowing. The frame was 17’ 6” wide by 9’ x 5” tall and was manufactured to hang vertically for the event. A custom crate was designed for the client that will allow them to easily take the frame and fabric with them to more conferences.