When ZoomInfo was preparing for the 3rd Annual Growth Acceleration Summit, they decided it was time to create a branded event centerpiece. The conference is geared towards professionals in the software, technology, and B2B service sectors, so it was imperative that any backdrop chosen was at the same top tier level as their presenters and attendees.

The event’s overarching theme is stated in the name – facilitate and accelerate growth. And the conference provided plenty of opportunities for sales and marketing professionals to learn, collaborate, and grow. Also launched at the Summit, was ZoomInfo University – an online certification program that teaches users how to enhance their use of the ZoomInfo database system.

Featured speakers included: Neil Patel, Tiffani Bova, Keenan, and Grant Cardone, all of whom are published authors and industry leaders. Also amongst the list of esteemed presenters was keynote speaker and former Los Angeles Lakers point guard, Earvin ‘Magic’ Johnson. The legendary Basketball Hall of Famer, who eventually moved into the position as co-owner of the Los Angeles Dodgers and President of the Los Angeles Lakers, spoke about his experience with accelerating growth as both an athlete and an owner.

ZoomInfo worked directly with Dyventive, an event provider specializing in AV production and on-site event technology, for their event planning and stage design. Having worked with Stretch Shapes before, Dyventive reached out with some ideas.

When your keynote speaker has a reputation for being both massive and Magic, then the backdrop had better be up to size! Seeking an impactful but reliable long-term solution, Dyventive chose a 30′ x 10′ Printed Quick Wall to make a big impression.

Planning ahead for the annual event also informed their dye-sublimation printing – choosing an option that featured the company logo and event title, without the year, would allow them to reuse the backdrop every year. The pipe and base system allows the Quick Wall to be freestanding and easy to set up, beneficial features when planning for future events. Whether setting up in different locations or reviewing final details, Quick Walls can be fully set up in minutes – providing a truly quick setup so time and attention can be spent on all the other last-minute items that come up before the event begins.

The final product was a crisp, bright, and bold backdrop, that makes almost as much of a statement as the presenters who stood in front of it. In the words of Magic Johnson himself, “When I’m under the gun and I’ve got pressure on me, I don’t panic. I look for the right solution and then I go for it,” and we can help you find the right solution for all of your event needs!