Why is my brand’s image important?


Colorful flat panel sail Image is everything – right? To today’s consumer, the answer is a big bold YES. Buyers are very impressionable, creating even more of an importance to the look and feel of your organization’s brand. You need to stand out and more importantly, you need to leave a lasting impression that the consumer will remember when they’re ready to make a purchase.

The Power of Color

The relationship between color and marketing is a strong bond according to a study done by the secretariat of the Seoul International Color Expo. The study concluded that an astonishing 92.6 percent of participants said that they put the most importance on visual factors when making a purchase.

Most people are able to associate a specific brand’s logo and color characteristics to their product. When you see a swoosh or an apple with a bite out of it, your brain automatically associates that with shoes or a phone. This is obviously on a much larger scale, but they had to start somewhere.

Love at first sight

Your brand’s image is generally the first thing people see when they are shopping for a product you offer. It’s your first chance to make an impression and in today’s fast passed, short attention span culture, it may be your only chance.

Creating an aesthetically pleasing image that meets your organization’s needs is a challenge for brands everywhere. Once you have it though, you can quickly see the value it can add to your brand and the infinite options you have to market yourself, using your image.

At Stretch Shapes, we understand how important it is to show-off your brand’s image and more importantly, how. We focus on people, in the moment, and how they feel when they approach your space. It’s not just about creating a sign here, it’s about transforming your space into a work of art that is welcoming, trusting and memorable to the consumer. This is all done using our Trapeze Plus® high performance stretch fabric and dye-sublimation printing process, which allows us to print on everything we sell.

Dye-sublimation printed truss coverNo limits

Up until now, there’s been a limited number of solutions to creating a positive visual experience for your consumers when they’re in your space. That mold has been blasted through the use of stretch fabric. If you can dream of it, we can create it. From truss covers to flat panel sails, Stretch Shapes has the ability to transform your ordinary space into an extraordinary one. Now with the addition of our circle truss screens, projection screens, stage covers and panel wall tiles, there’s truly no limit to your imagination. Especially now that we can print anything on our stretch fabric.

Have a custom project in mind? Check out our customization page.

Get the most out of your brand

Anytime you have a chance to get in front of a potential consumer is a prime opportunity to attract them to your brand. Many opportunities are lost because an organization doesn’t know how to effectively take advantage of the moment. You’ve done the work to create a gorgeous logo, creative slogan and now you need to put them to work.

This is where Stretch Shapes comes in…

Whether it’s a custom solution or one of our many stretch shape fabrics in stock, our team of artists are here to help. Let us help guide your solution to creating an impactful visual creation at your next event today.

Give us a call today at 1.888.370.0202